My notes from Jared Spool’s awesome talk last night at Bloomberg. @jmspool

Kunming china 24 fake apple stores
Microsoft, barnes n noble, JC Penney
Everyone copying apple
Apple stores largest dollar per foot 17 times average 2 times tiffany
Experience shopping at apple
salesmen not on comission
Buy w/ apple id
All of this is by design

kickstarter blootooth pebble watch
10 million asked for 10,000
Nest can detect when youre home change temperature
Square paypal here pay w mobile flat fee service
Walgreens refill by scan
Cirque de soleil sells more tickets than broadway in a night

Design is driving business
6 designers created instagram 1 billion company

Features vs. Design
Umbrella today site vs. Accuweather
Six flag focuses on activities
Disney on experience
Ubercab app for requesting cabs

Lean ux principles
Is this getting us closer to better ux?
Will customer pay for this?
Get something out quick, then learn from it

Best designer soft skills
storytelling
talk about design in a way that enraptures people
conduct a critque
take a design and render it
Explain to stakeholders
Sketching
facilitating

The extraordinary designer knows how to deliver extraordinary experiences
Netflix lost 11 million dollars shares due to bad experience
Innovation happens in the space between — aspirational goal and feedback from bad ux

Extraordinary design is embedded in the culture
Cross train teams / constant improvement
Compartmentalists don’t work, we must be generalists
Focus on user feedback and team wide vision